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Theodor Rahme

Theodor Rahme

Tech Activations · AR / VR

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AR drinks

Point the camera at a cup or can: 8th Wall + Wasm cylindrical markers unlock surprise 3D and shareable brand moments.

What it does

Guests scan a QR or aim at the drink artwork. An 8th Wall WebAssembly tracker locks onto cylindrical markers wrapped on the cup or can, then plays surprise animations or 3D that stay stuck to the product as it rotates. Feels like a gift while still carrying the brand message.

Under the hood

  • QR entry per SKU or batch into a branded 8th Wall web AR session; no native app.
  • 8th Wall Wasm image tracking with cylindrical markers so artwork on curved cups/cans stays locked as the guest turns the drink.
  • Three.js payoff (animation / 3D) anchored to the product surface; share path keeps the brand in frame.
  • Campaign packs swapped per sponsor or event without rebuilding the experience.

Stack

React8th WallThree.jsWasmJavaScriptQR